Mobile Interactive Group acquires mobile payments startup Zaypay

Mobile Interactive Group (MIG) this morning announced that it has acquired global mobile payments business Zaypay, a startup based in Amsterdam, The Netherlands. MIG says it will continue to operate Zaypay as a standalone business, but declined to disclose financial terms of the agreement, other than to reveal that it was an all-cash deal.

Zaypay enables third-party developers to process international micropayments through SMS, phone calls, in-app and other alternative payment methods. ZayPay was founded by Dutch entrepreneur Adriaan Mol (27) in 2006 and is currently operational in 44 countries.

Says Mobile Interactive Group CEO and founder, Barry Houlihan:

“MIG’s vision for Zaypay is to build a one-stop shop for online and mobile monetisation solutions to merchants, online billing providers and developers globally.”

In June 2010, MIG acquired mobile marketing and CRM provider Piri Limited and, in February 2011, they announced the acquisition of mobile technology, services and marketing company Golden Bytes International.

The acquisition of Zaypay closed in August 2011.