I am not always sure what Jean-Claude Biver is thinking. The machine-gun minded Swiss CEO covers so many bases when deciding what new Hublot watches are made that it can be almost impossible to predict what will come next. However, I do know one thing: Mr. Biver is watch lover. It might sound ironic, or silly, but when a watch lover runs a watch brand, it is a good thing. And trust me, not all watch brand CEOs are watch lovers.