Allegiance Raises $12 Million For Customer Feedback Platform

Allegiance, a company that develops customer feedback and survey technology and services, has raised $12 Million in series B funding, led by El Dorado Ventures with participation from Rembrandt Venture Partners and Allegis Capital. This brings the company’s total funding to $18 million.

Have you ever received an email from an airline, bank, car rental company or retail site asking how your customer service experience was following an inquiry, or order? Chances are Allegiance powered that email to you. Allegiance helps companies analyze and apply what they call ‘Voice of Customer’ data to make decisions that improve their business.

For example, customers like EMC and JetBlue Airways use Allegiance to collect and analyze customer data. Specifically, JetBlue uses Allegiance to gather email survey responses, results of text analysis, social media data, and Web mentions every month, and then analyzes those findings to uncover customer pain points.

Allegiance says it will will use the investment for product development and sales and marketing efforts.