Zibaba powers Marks & Spencer's F-Commerce store

Zibaba, the Tel Aviv-based social commerce company, has been chosen to power retailer Marks & Spencer’s Facebook storefront.

Leveraging M&S’ over 300,000 Facebook fans, the Father’s Day-themed so-called ‘f-Commerce’ store (if you can stomach that phrase) lets users shop within Facebook itself, offering items such as Mens clothing, electrical appliances, gifts, and travel accessories. However, Zibaba says that its technology allows for automated catalogue updates (via an XML feed), so the inventory that M&S are currently displaying can be dynamically updated post Father’s Day.

With many companies offering Facebook storefront solutions, Zibaba hopes to standout through the flexibility of its platform, which boasts features such as giving merchants the choice of keeping the checkout within Facebook or redirecting back to their own site. But perhaps more interesting is that Zibaba-powered Facebook stores can offer Groupon-style “Group Offer” deals together with “Group Coupons” which can be redeemed both online and offline.

In addition to Marks & Spencer, Zibaba claims HMV and Dell UK as customers. The company was founded in 2008 by Ronen Shlomo (CEO) and Arie Fishler (CTO).