Adam Bosworth Unveils Keas, The Game That Keeps You Healthy

After two years in stealth, Adam Bosworth is finally ready to start talking about his health startup Keas. Keas is not a Mint for health, although it began that way. Bosworth, who previously launched Google Health at Google and before that was known as the father of XML at Microsoft, founded Keas two years ago with $10 million from Ignition Partners and Atlas Venture. He thought he would build a Mint for health, but discovered that people don’t want to measure their health. So instead, he turned it into a game.

Keas is a game that keeps you healthy. You pick three goals a week, which can range from exercise to eating more fruits and vegetables to reducing stress. You get points for accomplishing your goals and for taking health quizes. If your company signs up for it, you can get rewards as well, including cash (HR departments are willing to pay for programs that will keep employees healthy and productive).