A sort of ‘Basecamp for magazine publishers’, Magma was founded in July 2010 by Andrew Dahl, whose had stints at Amazon, Expedia and PricewaterhouseCoopers, and Sebastian Stockmarr, a User Experience Designer who has worked with Benjamin Media, one of Denmark’s largest publishers. It helps streamline magazine publishing – an area that is said to be seeing a resurgence because of new digital devices like the iPad – by offering collaborative tools for copywriters, editorial, layout designers and ad planning.
The Danish startup, not to be confused with the online video aggregator of the same name, says it will uses the new funds to expands its sales team, including recruiting former Zmags Sales Director, Dirch Svenningsen, as Sales Manager.
Magma’s platform is used by more than 100 publications, including partnerships with digital publisher Issuu, and the Danish Specialized Press, a trade organization for publishers.
Magma was also previously selected to participate in the European incubator Startupbootcamp.