The 3DS isn’t selling well and it’s your fault – at least that’s what Nintendo’s CEO is suggesting. According to Nintendo CEO Satoru Iwata, most people don’t know what the heck to do with the thing. Jeez! CVG points to this quote:
The value of 3D images without the need for special glasses is hard to be understood through the existing media. However, we have found that people cannot feel it just by trying out a device, rather, some might even misestimate it when experiencing the images in an improper fashion.
It is now clear that the combination of these new features is not necessarily easy-to-understand by just saying one word to those without experience… We have found that not all Nintendo 3DS users enjoy this software. There seems to be more than a few consumers who have Nintendo 3DS hardware but don’t know about this software and possibly haven’t had a chance to get interested in it.
The 3DS did sell 3.6 million units by March, a bit short of its target of 4 million and, to be fair, 3D gets a bad rap in general. Add in some concerns about early eye development and a fairly opaque feature set (“Streetpass? Is that for the subway?”) and you’ve got a bit of a mess. Sales started strong at 300,000 units at launch but have leveled off at 50,000 three weeks later.
I’ve taken the liberty of creating a new advertisement for the console that Nintendo can use if they’d like. No pressure.