Blur Group trades Madison Avenue for its Creative Services Exchange

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Don Draper, look away. London-based blur Group has officially launched its Creative Services Exchange, which in their words aims to disrupt the traditional Madison Avenue agency model for the advertising/creative industries. And in doing so, cuts down time to market and, of course, costs.

It’s the usual Internet take on an old industry: offer a platform that more or less cuts out the middle person (unless you’re the blur Group), matching buyers with sellers directly. In this instance, the middle person is expensive creative agencies, while the buyers are those with a creative brief – web design, copy writing, marketing campaign, viral video and such – and the sellers are professional creatives. All 9,500 of them vetted by the blur Group themselves.

The process itself works as follows: buyers upload a brief, which again is screened by blur, with a predetermined price. The site them accepts pitches from its database of “creatives” and blur shortlists the best/most appropriate three. The buyer then makes the final call, with blur Group taking a commission on each brief traded.

“It’s now possible to trade Creative Services in the same way as oil, gold and company shares”, says blur, which isn’t strictly true since there’s still a heavy degree of human screening on blur’s part and that doesn’t scale to Internet-efficient standards. In other words, this is no eBay.

Blur Group is also announcing the launch of its weekly blur Group Index (bGI). The Index aggregates all the activity in each of the markets that make up the Creative Services Exchange: design, marketing, media, artwork and innovation, with the aim to deliver regular insight into creative spend, media use and marketing practices of businesses “across the globe.”

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  • Anonymous

    Read my blog at http://bit.ly/eLwJ9p

  • tinman

    doesn’t appear to be as creative as expected…

  • Nicky

    QUOTE: “The process itself works as follows: buyers upload a brief, which again is screened by blur, with a predetermined price. The site them accepts pitches from its database of “creatives” and blur shortlists the best/most appropriate three. The buyer then makes the final call, with blur Group taking a commission on each brief traded.”

    They have never paid their creatives…and I know that because I used to work there. I can name some if you wanna ask…

    • Merlin

      They have never paid their creatives??? I can only speak from personal experience but Blur has paid me in full for a big copywriting job I undertook over Christmas and through January and Feb, even though the client had yet to pay Blur in full. I’m happy to work for Blur anytime – and I value getting paid very much.

  • http://blurgroup.com/ blur Group

    blur Group values its 9,500 Creatives very highly and puts enormous emphasis on maintaing good relationships and practices: our business is built on this premise. If anyone would like to understand about how we pay them, it’s best to contact us directly (http://blurgroup.com/contact) and we’ll be more than happy to chat in detail.

  • http://www.philipmorley.co.uk Philip Morley

    For a creative independent, blur’s crowdsourcing model leads to an elimination of one major headache: the constant trawl for new business. Yes, you have to compete. But this is a competitive industry. I was concerned, initially, that I would feel part of a transaction but I was pleasantly surprised with the communications channels. I have won two major bits of work in two weeks and I know that I am a good fit with both of them – their screening must work pretty well. Crowdsourcing is an idea whose time has come and if you avoid the ‘logo competition’ guys out there you have nothing to lose. Except the pitch. And we’ve all been there many times before.

  • http://www.graincreative.com Madelyn Postman

    We have also won a major project (and a small one too) thanks to blur and they do pay, and actually chase payments on our behalf – another headache to be rid of! Like Philip Morley said, it’s a welcome source of new business leads. And they don’t expect creative pitches: only creds pitches outlining the approach to the project, timing, budget, info about the designer and samples of previous work.

    Ask yourselves: why would somebody put so much effort into building a company and then ruin themselves by not paying the creatives? The whole business model would just implode!

    Try it for yourselves – all you can lose is a bit of your time.

  • Admin
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