Back in June of 2010 (right before the launch of the iPhone 4, no less) AT&T dropped their $30 Unlimited Data plan. Current and would-be iPhone owners were rightly bummed — but given the whole one-carrier situation the iPhone was in back then, there wasn’t much anyone could do. Besides complain, of course. Which we did, of course.
“I’m not going to shoot myself in the foot,” he said. Not offering an unlimited plan would put up a barrier for customers who might otherwise switch from AT&T, he said
These customers McAdams is referring to, of course, are the presumably massive group who’ve managed to keep AT&T’s now extinct $30 data plan by simply not changing a thing. Folks who had the $30 plan before could keep it as long as they didn’t opt-in to their new (terrible ripoff) 200 MB/$15 plan, or try to tack on the tethering option.
The plan, according to details McAdams shared with the WSJ, will cost the same $30 AT&T’s did before they changed things up.
Update: Sad trombone. That $30 Unlimited Plan? It won’t last for long. Shortly after he made this statement, Lowell McAdams went on to clarify that the unlimited plan will be a limited-time deal and that Verizon plans to make the jump to tiered data plans sometime after the iPhone launch.