SheFinds Helps Women Shop More Efficiently Online

SheFinds Media is a blog network and buying guide that helps busy women shop online. SheFinds, which includes MomFinds and recently launched BrideFinds, publishes editorial content featuring click-to-buy items applicable to its specific vertical audience. Editors curate shopping guides for products within each vertical. For example, MomFinds will publish editorial guides for the best toys for kids under 3 years old.

Founded in 2004 by Michelle Madhok, SheFinds aims to be a one-stop shop for women’s shopping needs. Madhok was part of the founding team of, and headed AOL’s women’s channel, and found there was a need for a women’s-focused site that used human editors to curate the Web for interesting and useful products.

Flash forward seven years and Madhok’s network is generating over $1 million in annual revenues has been profitable almost every year since inception. In 2010, revenues jumped 135 percent and the media network saw record profits.

SheFinds, which has raised $1.3 million in funding, has a similar model to other women’s focused e-commerce sites such as Refinery29. But Madhok says that the company is hoping to differentiate itself by being able to generate revenue through advertising, product placement, and affiliate channels as well as through featuring quality content for the modern woman.

And most recently SheFinds launched BrideFinds, as a shopping guide for brides to be, featuring content on everything from flower girl dresses to satin wedding shoes. And the network started featuring online sales and deals for each vertical, making it easy for shoppers to track deals and events on their favorite retail and flash sale sites.