I bumped into a cool startup in the hallways at the DLD Conference in Munich, and figured there’s only one good way to share what they’re building with you: shooting a quick video.
Best way of learning more is by watching the video demos, really.
On a sidenote: I’ve covered upstarts that try to pull this type of video advertising off in the past, though I’ve sadly forgotten the names of those companies. I do remember that I was really critical of what they were doing, which in my view would essentially ruin much of the authenticity that makes – ok, some – user-generated videos great to watch, at least to a degree.
I’m still not so sure whether this is the future of video advertising or just the next generation of annoying video advertising, but I do think the technology behind this is very innovative.
A real eye-catcher, so to speak.