OMGPOP, the social gaming site formerly known as iminlikewithyou, has raised $10.1 million in Series B-1 funding, we’ve been informed. The round was split between two existing investors (Spark Capital and Betaworks) and two new ones (Rho Capital and Softbank).
The New York-based startup, which started out in 2006 making multiplayer games for the web, says it will continue to pursue a multi-platform approach to social games.
The company will be opening up its website to outside developers to scale game production, Porter adds, and OMGPOP also plans to release 5 games for Facebook and the iPhone in the next 6 months.
Porter says usage is growing, too, with 50,000 new users signing up on a daily basis, and 5x growth in monthly active users (MAUs) over the last 6 months since their move to Facebook. Over 1 billion cupcakes have been served through its hit Facebook Game, Cupcake Corner.