New Apple TV Sales To Top 1 Million This Week, iTunes TV Show And Movie Rentals Soaring

Apple just issued a release announcing that it expects to sell one million units of its newly released Apple TV later this week. Apple also announced that iTunes users are now renting and purchasing over 400,000 TV episodes and over 150,000 movies per day.

As of mid-October, Apple has sold around 250,000 new Apple TVs, which were released to the public in late September. During Apple’s third quarter earnings call, Apple CEO Steve Jobs commented on the new version of Apple TV, “It’s a great product and its $99 price point is very enticing.”

We’d heard reports that new Apple TVs were selling like hotcakes, thanks to a lower price point and a host of new features. Notably, with the new Apple TV, the company moved the product over to the streaming model, allowing users to stream movies and TV shows from the iTunes store or from a computer in your house.