UberCab Ordered to Cease And Desist

Did Ubercab just crash and burn? Taxi and limo industry insiders in California today informed TechCrunch that the San Francisco Metro Transit Authority & the Public Utilities Commission of California have ordered the startup to cease and desist.

UPDATE: Since the orders arrived on October 20th, Ubercab has remained in service under threat of penalties including up to $5,000 fee per instance of Ubercab’s operation, and potentially 90 days in jail per each day the company remains in operation past the orders.

The company’s brand name and logo appear to be in metamorphosis; on its website and blog, Ubercab’s logo now reads simply “Uber,” and the company commented to its own Facebook community yesterday afternoon, “more uber than cab.”