ambient industries

Flook extends it StumbleUpon-for-location app beyond the iPhone

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Flook, a sort of StumbleUpon for location-based discovery from Ambient Industries, has extended its content creation tool beyond the iPhone so that users can create ‘cards’ via a standard web browser.

The new Web Card Creator takes advantage of modern web browsers’ support for HTML5. You can upload a photo, have your browser detect your approximate location (or tell flook the location that you want to create the card for), add a title and description etc. for your point of interest and you’re good to go. If you don’t have a photo for your discovery, the app will automatically search for suitable photos on the web with the applicable Creative Commons Licenses.

The idea, presumably, is to encourage more locations and points of interest to be recorded, especially in retrospect, which might be a better workflow for some users. Stopping what you’re doing and faffing about with a smartphone isn’t to everyone’s taste.

Since its launch in late 2009, flook has added several content partners including the British Library, NextStop (now part of Facebook) and The Wildlife and Wetlands Trust. Most recently, flook was the official iPhone app for the Open House Weekend event held in September, which the company says drew in thousands of new users and drove “unprecedented” usage of flook around London during that weekend.

So unprecedented in fact, explains flook co-founder Roger Nolan, that the company was “on standby on Saturday morning buying extra server capacity and even recalling our server guy from his Honeymoon to keep up with the load.”

That’s dedication.

  • Fabio De Bernardi

    “…even recalling our server guy from his Honeymoon to keep up with the load. That’s dedication.”

    Well, depends if he actually came back :)

    On a more serious note, I believe that adding a desktop option was much needed, since you pointed out correctly that adding things on the go doesn’t suit everybody’s taste and – I would add – if you’re a tourist you may not want to spend loads of money in data roaming charges.

  • Lindy du Toit

    This is sooooo enterprising. Congratulations to you all. I do not have an iPhone but have enjoyed your website very much via my laptop.

    Your card collecting and making is such fun. I have met some wonderful new people and we correspond sometimes. I have even got some lovely photographs to paint one day. Emphasis is on “one day” future future future….

    Thank you Roger for always being there to sort out my little problems and misunderstandings. I think I have about got it right to use your website now. And Jane, thanks for all the encouragement.

  • Social check-in apps – what’s out there « Jen's blog

    […] you encounter with the world and contribute to a collection of visual points of interest. However, combining with an event such as London’s Open House Weekend proved to be remarkably successful for Flook. This could be the key to future benefits of this type […]

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