Germany's OTTO joins other retailers with a store inside Stardoll's teen world

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Teen fashion social world Stardoll has partnered up with OTTO, a Germany language retailer, to launch a store on the site featuring a new teen range and shopping experience. Aiming at markets in Germany, Austria and Switzerland, the store follows a test where users made a million visits to a pop up store.

OTTO owns two of the UK’s leading mail order companies, Freemans and Grattan, but wants to update its brand as affordable, trendy and cool with the move into Stardoll. Similar stores have been launched for DKNY, Miss Sixty, Alberta Ferretti and Elle on the site.

Stardoll was launched in 2005, has average age of 15+, 68 million active uniques globally and 2.9 million in German speaking markets.

Recently the publisher Random House created an interactive story project on Stardoll around the trend for vampire romance.

Stardoll has had $10m in venture capital from Index Ventures and Sequoia Capital since 2005 – a length of time which normally suggests the VCs are spinning their Blackberrys impatiently on the boardroom table.

  • MyHinky

    Is it not work mentioning that these are VIRTUAL products? You make it sound like StarDoll has crossed the reality gap.

  • Michellerene123

    This is what states they are about per there website.” Stardoll is a virtual paperdoll community site for everyone who enjoys fashion, design and making friends. At Stardoll you can create your own MeDoll or choose from our ever growing collection of celebrity dolls and dress them up in our wide selection of fashions. Every celebrity doll has a wardrobe full of unique clothes and there are new dolls released every week. The membership is completely FREE and most of our members are girls between the ages of 7 and 17. Stardoll is one of few places on the Internet developed with an emphasis on girls’ self-expression through fantasy and fashion play. Stardoll is a great place to spend time with friends and to meet other kids from all over the world. We are committed to Stardoll as an inspiring, safe and creative environment.”
    Go into the tabs, called clubs & friends on the top of the page of the website. Find the area called “party” which is on the left hand of the screen. Last night, I found my 8 year old daughter on this area with “party” rooms with the names of ..Sex Party, fuc in a nightclub, cum if u , lezbos that want it hard, singles mingle (even gay peeps come in), I so wanna fk rite now in soo fkn ready, Idk if u are bi or right I just wanna do it with someone, Bi party girls…To be able to make these rooms you have to have superstar doll status. This can happen in a couple of ways. One is for you to make new profile names all the time and sell virtual clothes and other accessories. The other is to buy a card for ten to twenty five dollars at these retailers. Kroger, Walmart, Target, Kmart, Miejers, Best buy, Toys R us, Safeway, and Vons. And to top it off Jc Pennys just made a deal with them yesterday to become partners in a new clothing line. All I want to do is keep our children safe! This is not a site that is safe for kids.

  • 100 millions d’utilisatrices pour Stardoll |

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