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Flirtomatic reaches 3m users, out flirts Match and eHarmony in U.S. mobile

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Mobile social network Flirtomatic (“the world’s number one flirting company”) today announced somewhat of a milestone: It’s passed the 3 million global user mark and, perhaps more noteworthy, recently surpassed 1 million users in the U.S.

Furthermore, citing a study by the mobile media measurement firm Ground Truth, the London-based company says that over the summer, Flirtomatic accounted for 65% of the season’s audience for mobile dating in the US (I didn’t know dating sites had seasons), out flirting traditional players such as eHarmony and match.com.

That’s impressive although it also speaks volumes to the vulnerability of said players, many of whom charge for access as well as an additional premium for mobile. In contrast, Flirtomatic is free to use for both desktop and mobile access with revenue generated mainly through virtual (and physical) gifts or the option to appear higher up in search results.

It’s this U.S. growth, says the company, that enabled it to secure its most recent round of funding – $9m in Series C round from Nauta Capital and existing investors.

  • Misleading

    This is very misleading data. The “research report” only looks at mobile web usage… Not including apps!

  • http://turbomingle.com Turbomingle dating

    Impressive growth

  • http://vinceon.wordpress.com/2010/09/10/flirtomatic-reaches-3m-users-out-flirts-match-and-eharmony-in-u-s-mobile/ Flirtomatic reaches 3m users, out flirts Match and eHarmony in U.S. mobile « RumourHas.it

    […] Mobile social network Flirtomatic (“the world’s number one flirting company”) today announced somewhat of a milestone: It’s … Read More >> […]

  • http://nextupeharmony.wordpress.com/2010/09/09/linkedin-buys-choicevendor/ Flirtomatic reaches 3m users, out flirts Match and eHarmony in U.S. mobile « eHarmony

    […] in U.S. mobile By nextupresearch Mobile social network Flirtomatic announced that it has passed the 3 million global user mark and, perhaps more noteworthy, recently surpassed 1 million users in the […]

  • http://nextupeharmony.wordpress.com/2010/09/09/flirtomatic-reaches-3m-users-out-flirts-match-and-eharmony-in-us-mobile/ Flirtomatic reaches 3m users, out flirts Match and eHarmony in US mobile « eHarmony

    […] in US mobile By nextupresearch Mobile social network Flirtomatic announced that it has passed the 3 million global user mark and, perhaps more noteworthy, recently surpassed 1 million users in the […]

  • http://www.sponsormob.com/blog/mobile-web-dating/ The mobile web and dating | Sponsormob

    […] seeing an  increase in mobile dating. The US mobile dating scene has also been growing steady. Tech Crunch refers to a Ground Truth study reporting that during the summer of 2010 Flirtomatic – a […]

  • http://eu.techcrunch.com/2011/06/07/flirtomatic-hooks-up-with-new-ceo-as-mark-curtis-steps-down/ Flirtomatic hooks up with new CEO as Mark Curtis steps down

    […] sold to Google. That’s notable since Flirtomatic is making in-roads in the U.S., attributing success in the States as a key factor in its ability to raise a $9 million Series C round from Nauta Capital and existing […]

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