GSMA to host first ever Macworld Mobile at Mobile World Congress 2011

GSMA, the organizers of the annual, massive Mobile World Congress, have announced a couple of new developments this morning. For one, the organization is to expand the developer-focused programme at the event to include new elements such as Macworld Mobile and the Brand App Challenge.

In addition, the organization has announced new speakers, including Sir Martin Sorrell, chief exec of WPP and HTC head honcho Peter Chou.

At Mobile World Congress 2011, the GSMA is partnering with IDG World Expo, organisers of Macworld, to produce Macworld Mobile, a mobile developer-focused event that will center around the iOS platform. GSMA says the Macworld Mobile iOS Developer Conference will provide full-day, in-depth training on the platform, with technical sessions, targeting tools and applications specifically designed for mobile application developers and engineers.

The GSMA expects more than 10,000 developers to visit App Planet, the “event within an event” at Mobile World Congress that centers around the mobile applications market, during the four days of Mobile World Congress. At the next event, App Planet will also feature new elements, including the Brand App Challenge, which is essentially a competition / networking opportunity focused on mobile application developers creating “brand apps” for a select number of global consumer brands.

Finally, GSMA has expanded its line up of keynote speakers at Mobile World Congress, announcing today that the following speakers were added to the programme: Daniel Hajj, CEO, America Movil and Telcel; Peter Chou, CEO, HTC; Vittorio Colao, Chief Executive, Vodafone and Sir Martin Sorrell, Chief Executive, WPP.

They will join previously announced speakers like Randall Stephenson, Chairman, CEO and President, AT&T; Li Yue, President and CEO, China Mobile; Eric Schmidt, Chairman and CEO, Google and Evan Williams, CEO, Twitter.

The event will be held on 14th-17th February, 2011 in Barcelona.

We’re looking forward to it.