Card.ly, a Web service that allows anyone to create sweet-looking online business cards (see my personal site robinwauters.com for an example) has been acquired by Workface, the company behind digital business card creation tool BusinessCard2. Terms of the acquisition were not disclosed.
In fact, I didn’t even manage to hear about the acquisition, let alone get the purchase price, from Card.ly parent company Harkness Labs founder Daniel Blake, who to date I had considered to be a friend of mine.
All kidding aside, Workface acquired Card.ly primarily for its user base, as it aims to introduce its virtual business card creation technology to more potential users. Blake says Card.ly has attracted tens of thousands of active users, but declined to share more detailed numbers.
Blake sold off Card.ly to Workface because he’s focused on his most recent venture, video chat and collaboration app Tinychat, which has seriously taken off this year.
Until further notice, Card.ly will remain unaffected, although Workface does say it plans to integrate the service into BusinessCard2, which has been around since 2007, in the months to come. As long as they don’t kill my website, fair enough.