Lovefilm, the Netflix-of-Europe, signs deal with Widevine to beef up multi-platform play

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Lovefilm, the Netflix-of-Europe, looks set to beef up its multi-platform play via a newly signed agreement with DRM and adaptive streaming technology provider Widevine.

The deal will see the US-based company become Lovefilm’s “preferred provider of digital rights management and video optimisation solutions”, enabling the video subscription service to continue to break out from its ‘DVDs by post’ legacy into the video-on-demand market, ensuring that its digital content is “playable on many new devices.”

The Widevine platform is said to be deployed by major Internet content services and large cable, satellite and telecommunication companies “launching over-the-top strategies”, with support extending to “nearly all major brands and types of network connected consumer electronics including televisions, Blu-ray players, mobile devices, gaming systems and more.”

Lovefilm claims 1.4 million members who can access over 67,000 titles for rental via DVD, whilst on the digital side it offers thousands of films and TV shows via its ‘Watch Online’ facility which is available on the desktop web through the “LOVEFiLM Player” and through devices including SONY BRAVIA and Samsung TVs.

  • http://www.medialinkzone.com Mediaman

    Can’t see how this isn’t really a good idea but who would want to play DVD’s on their mobile?

    • meekashe

      netflix is cool, as long as it doesn’t go down all the time!

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    • http://tiny.cc/750i4 rima20

      who is Love Film, this is the first time I am hearing about this company. http://tiny.cc/750i4

  • http://branchr.com Christian Owens

    It’s about time the only really worthy UK Netflix competitor got streaming.

  • European

    Terms and conditions 2.2.1 ii “you must live in the United Kingdom (including Northern Ireland);”

    How is this Europe? More like Netflix-of-UK…

    • Daniel braithwaite

      They have separate sites for different countries.

      That’s how.

    • Steve O'Hear

      Germany, Denmark, Sweden and Norway too.

      • European

        Oh, found it – still 5 out of 27 countries seems a bit low.

      • Adrian

        the most important countries are in, who cares about the rest?

      • dave

        their vod is currently available in uk only.

  • http://www.blogle.org/2010/07/lovefilm-the-netflix-of-europe-signs-deal-with-widevine-to-beef-up-multi-platform-play/ Lovefilm, the Netflix-of-Europe, signs deal with Widevine to beef up multi-platform play | Blogle.org

    […] on eu.techcrunch.com This entry was posted in English, Technology and tagged agreement, digital rights management, […]

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  • dreamion

    Finally something for the ps3 in EU.

  • http://www.xbox360sale.com/xbox-360-console/source-best-buy-offering-300-ff13-splinter-cell-conviction-xbox-bundles-next-week/ Xbox 360 console, games

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  • http://www.philippemouricou.net/cas-netflix-lovefilm-com-en-plein-developpement-en-europe Cas Netflix : Lovefilm.com en plein développement en Europe | Un œil sur le Management...

    […] Techcrunch révèle cette semaine que Lovefilm a récemment noué des accords avec visant à rendre accessible son service de location sur plusieurs plateformes grâce à une technologie développée par Widewine. […]

  • http://www.hoponbaby.com Hummy

    This is fantastic news!

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  • http://blogs.forbes.com/greatspeculations/2010/08/30/netflix-is-way-overpriced-but-canadian-expansion-can-help/ Netflix Is Way Overpriced But Canadian Expansion Can Help - Great Speculations - Buys, holds, and hopes - Forbes

    […] is likely to offer stiff competition if Netflix tries to enter the European market.Lovefilm is also beefing up its online delivery technology, just as Netflix has done in the […]

  • miguel

    ok, and for the least important countries such as Spain, Italy or France, any decent service around?

  • http://eu.techcrunch.com/2010/09/20/amazon-buying-lovefilm-it-may-be-a-ruse/ Amazon buying LoveFilm? It may be a ruse.

    […] while it’s true that Lovefilm has been increasing its digital movie services, announcing deals this year with Sony and Samsung for streaming moves direct-to-TV, the truth is, […]

  • http://eu.techcrunch.com/2010/10/13/official-lovefilm-comes-to-playstation-3/ Official: Lovefilm comes to PlayStation 3

    […] circulated in the blogosphere last week so it comes as no surprise. It’s also in line with the ramping up of Lovefilm’s digital strategy as it, like Netflix in the States, slowly begins to wean […]

  • Phil

    Lovefilm is in the perfect position to take over the online streaming market in the UK – BUT! the monthly charge is too high and, on top of that they only offer some of their online content for free (even when you’re paying a monthly fee already).

    They will have to improve this very quickly before netflix comes to the UK otherwise they’re dead in the water.

  • http://eu.techcrunch.com/2011/03/14/lovefilm-extends-its-internet-connected-reach-with-support-for-oregans-tv-friendly-browser/ Lovefilm extends its Internet-connected reach with support for Oregan’s TV-friendly browser

    […] together with Onyx support, is in part made possible through a technology partnership that Lovefilm signed back in July last year with Widevine. The deal saw the US-based company become […]

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