Vodafone has launched Mobile Clicks 2010, a competition to identify and reward innovative mobile Internet startups. Now in its third year, the competition will be open to any fledgling mobile Web startup – provided your market is The Netherlands, Portugal or the UK.
Vodafone has set aside a prize fund of €150,000 (2/3 of which will go to the overall winner, the remaining €50,000 to the runner-up), based on these five criteria: originality, creativity and innovation; technical and operational feasibility; economic and financial viability; value to end-users; and the quality of the management team.
Startups can apply here until midnight, August 22nd, 2010.
The actual judging will take place over three rounds. Each competing market will draw up a shortlist of their five best local submissions, a winner will be selected from each shortlist and in the end all local winners will be invited to represent their country in a live final session at the PICNIC Festival on September 24th, 2010.
The winners will be chosen by a panel, which includes Vodafone executives along with experts like GigaOm founder Om Malik, Mobile 2.0 Europe lead Rudy de Waele, Mobile Monday co-founder Peter Vesterbacka and Russell Buckley, VP at Admob.
I’m pleased to say I was also cordially invited to sit on this jury, which I have just accepted. TechCrunch represent!
If this sounds like something you want to participate in, again, you can apply here.