Twitter walls are nothing new but, given England’s dire start to the World Cup and a few other European nations I could mention (*cough* France), this one could be particularly cathartic.
Brand agency, The Brand Union, is projecting a giant World Cup themed Twitter wall on one side of its Farringdon, London offices. Dubbed ‘The Footwall‘, tweets via the @thefootwall account are being sent to the wall so that Londoners can vent their World Cup frustrations collectively and share their elation, which for England fans could be a long time coming.
Due to the nature of using a projector, the wall is only available after night fall, and since games are taking place from lunch time onwards, this seems a bit of a shame.
The Brand Union, owned by WPP, is also a partner in England’s bid to stage the 2018 World Cup, so it’s a fitting campaign. Perhaps demonstrating that we “get” social media will give the bid the upper hand?
On that note, Paul Wood, Account Director for The Brand Union, says: “It’s about relevance. Many companies use social media to be seen to be keeping up, but consumers are interested in relevance to create social currency.”
OK, perhaps not but it was worth a try.
To get involved, tweet @thefootwall or visit The Footwall at 11-33 St John Street, Farringdon, EC1M 4AA