TurnHere, through its network of over 8,000 professional filmmakers, will be providing local video production for businesses that advertise on Yelp, as well as a slate of video-related services, including expanded distribution of their video(s) across the Web.
John McWeeny, COO of TurnHere, claims online businesses that have videos included in their listings experience higher numbers of clicks, calls and leads. TurnHere henceforth enables Yelp to provide their advertisers with two video options:
– Standard Video: Advertisers receive a 30-second video slideshow made from a series of photos provided by the business with music and custom voice-over narration.
– Premium Video: Advertisers receive a 30-60 second custom video shot at their place of business by a professional filmmaker from the TurnHere network.
Additionally, advertisers can choose to increase the visibility of their video through TurnHere’s video promotion package, which includes distribution to YouTube, Google Places, Facebook, Yahoo! Video and more.
All in all, it’s a big score for TurnHere, a San Francisco startup founded in 2005 that has raised $8.6 million in venture capital since its inception. The company competes with StudioNow, which was picked up by AOL earlier this year.