The new social site is “the place to discover and share original fine art online.” Okay, it’s easy to say that. But Art.sy’s approach is to make it easy to discover this art through searching. Their custom search engine allows you to find art by period/style, the portion of their career that the artist is in, or the regular stuff like size, color, and, of course, price.
They’ll also recommend new art to you based on preferences from your social graph. And there’s a Facebook application to leverage the largest social graph. Plus they believe the Art.sy domain will be key for sharing art on Twitter. They also hint that an iPad app is coming.