Kayak swoops on German travel search engine Swoodoo [Updated]

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German travel search engine Swoodoo has been acquired by the leading U.S. flight search engine Kayak.

Although Kayak has lots of cash in the bank and is a major player in the US, it is still not well known in Europe, hence its need to make an incursion here. Financial terms of the acquisition have not been disclosed but we hear on the grapevine that T-Venture and Deutsche Telekom were “very happy with the Exit”.

Swoodoo was founded in 2006 in Germany and since then has established its position as the self-proclaimed “market leader in online flight search in Germany” in a competitive market.

Kayak’s latest acquisition dates back to 2007, when they bought their competitor sidestep and simultaneously raised $196 Millions.

This is clearly an important and vital step for Kayak to enter the German, respectively European, market. This hasn’t been easy, admits Kayak’s CEO Steve Hafner: “On many metrics, Swoodoo has been beating us handily in Germany […]”. Especially since they recently aired a prominent TV Spot in all german speaking countries throughout months, Swoodoo’s brand rose strongly. Due to this fact, it’s rather obvious that both companies retain their current brand names and are operating simultaneously. Christian Saller, CEO of Swoodoo, will from now on also be handling Kayak’s german operations as their overseas Managing Director. Over the course of the next months technological assets are about to be implemented on both properties.

We are trying to follow up with Christian Saller on further details of the deal.

UPDATE: Christian Saller, CEO of Swoodoo, just got back to me saying that “both the management and the investors are very happy with the financial terms”, yet he won’t comment on any figures. He further said that “Kayak is a huge player in the US already, whereas Swoodoo had a strong impact on the German online flight market since its inception. Both of the companies’ technical and people assets are key factors for a strong, united product on an international level”.

CrunchBase Information

  • http://maxniederhofer.com Max Niederhofer

    What a great outcome for Christian and his backers! Well deserved.

  • H

    Kudos to Kayak! Love the company’s product and suspect that Europeans will as well. Does anyone have a sense of the $ range an airline or aggregator pays Kayak for a click?

  • http://www.spirofrog.de Thomas

    Great Deal for you guys! Congrats from Munich!

  • http://www.khessin.de Arthur K

    Good work from swoodoo guys! Congratulation! Despite all the German competition which started partially even before them!

  • http://realestatekhoj.wordpress.com Vineet

    Kayak is a great tool, very good results and great UI . Good job buying your competitor out :)


  • http://www.chinaventurelabs.com Jens Hilgers

    well done christian!

  • http://consultdomain.de/forum/projektierung/46383-google-produkte-aufgebohrt.html#post263884 Google Produkte - aufgebohrt - Consultdomain.de - das Domainforum

    […] langsam… jetzt hat kayak auch noch den Deutschen "Reisemarkt" im Paket mit der Ue von swoodoo Kayak swoops on German travel search engine Swoodoo [Updated] Gruesse Holger __________________ >———————-> "The Trick Is To Keep […]

  • http://fusiondiginet.com/2010/05/07/kayak-acquires-german-flight-search-engine-swoodo/ Kayak acquires German flight search engine Swoodo « Fusion DigiNet

    […] Posted by Fusion DigiNet on May 7, 2010 US flight search engine Kayak is acquiring German flight search engine Swoodoo.  Christian Saller, CEO of Swoodoo, will become Managing Director of Kayak’s German operations. Terms of the deal were not disclosed. The story was first reported on TechCrunch. […]

  • http://www.inov8.tv/ TV Stands

    Good work for Germans..


  • http://www.flugbob.com Flugpreisvergleich

    I`m an affiliate of both (Kayak & Swoodoo) and can`t wait when they enhance both technologies to the most powerfull and worldwide flight engine script. Only can recommend both and congratulate for this steps.

  • http://www.facebook.com/people/Jerry-Lin/100002997613859 Jerry Lin

    As to me, I prefer to
    travel with a companion.

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