Twitter has just launched a new site called Twitter Media, where it’s offering media organizations and journalists some case studies and guidelines to better connect with their Twitter fans. Alongside the new portal, Twitter has also launched an official Twitter Media account.
The site has the description, “Knowledge and tools to help you use Twitter to transform media, entertainment, and journalism.” at the top, then gets right down to business with a series of blog posts. The first details how the Oxygen network used Twitter and other networks to hold a “social viewing party” as an episode was broadcast, which helped boost ratings 92%. (As a control the network only did this on the East Coast; the West Coast, which didn’t hold a “viewing party”, only saw a 14% increase in ratings over the previous season of the show).
The site allows users to browse by media platform (tv or web); type (case studies or howto); and topics, which include API, design, legal issues, and news.
Twitter has created a similar guide to using the platform before, when it launched its Business portal. That site includes things like a ‘Twitter 101’ guide, case studies, and a glossary of common Twitter terms.