Last November, MSNBC acquired the Twitter account @breakingnews, which was started as a basic newswire by Michael van Poppel and gradually grew to 1.4 million followers (it’s now up to over 1.6 million). A month later, MSNBC announced that it had acquired BreakingNews.com, which has become a web portal for the online newswire. And today, it’s managed to complete the trifecta: MSNBC has just launched a Facebook Page at Facebook.com/BreakingNews.
MSNBC spokesperson Gina Stikes says that the new Facebook account will only send updates for the biggest stories to break (you can still use its other feeds if you want to receive every story to come from the service). The page is obviously still quite new (it only has 645 fans right now), but you can expect that the grow quickly.
Just how quickly is the big question, though: we’ll have to wait to see if MSNBC will be able to leverage its large community on Twitter to establish its Facebook page. In any case, it’s managed to take ownership of the term “breaking news” across a large swath of the web, which is no small feat.