Brightcove and Ooyala duke it out for Europe's video market

Recently a war has broken out in Europe about who will power online video for media owners. The two main players tussling it out are both from the US: Ooyala and Brightcove.

Last month Ooyala, a provider of video platform applications and services, and the UK’s Telegraph Media Group signed an agreement for Ooyala to power online video on the publisher’s websites and co-develop new technologies.

Today Ooyala is partnering with Middle East based social media platform developer H2O New Media, giving it distribution rights to Ooyala’s video platform, Backlot. It wil be used to stream video content from the growing Middle East television and media sector.

But (also today) Brightcove is fighting back.

It’s announced a new phase of expansion in Europe with major Spanish customers for its platform in Spain.

These include Tuenti, Grupo Vocento, Sony Music Spain, Conde Nast Digital Spain, Grupo V, GEC, GX Magazine and TQMadrid. It’s also signing strategic partnerships and technology collaborations with 24/7 Real Media, Adobe, Atos Origin, Eyeblaster, Preview Networks Spain and Smartclip.

Brightcove has also now fully-localized its platform for Spanish speaking customers, including the whole back-end management system.

Prior to this Brightcove has already serviced Grupo Godo’s La Vanguardia, the highest-circulation daily newspaper based in Barcelona.