[UK] TagMan, a startup which pitched at a TechCrunch Europe event way back in 2008, has closed a first-round of external financing led by Cambridge Angels and the London Business School E100. The ad platform uses a one-tag/pixel solution to the problems of online advertising campaign tracking.
TagMan is an independent tag management solution that lets agencies and advertisers manage online marketing tags/pixels more effectively. A single TagMan tag is installed on any advertiser’s page that needs tracking and all other tags that need to sit on that page, tracking natural search, paid search, affiliates, display or site analytics.
The round also includes new investments from existing employee investors, including CEO and founder Paul Cook and co-founder and general manager Jonathan Baron. The company had previously raised a total of $800,000 angel funds from friends and employees.
Cambridge Angels investors include John Taysom, whose early stage internet investments include Advertising.com, Yahoo!, Forbes.com and infoseek and Andy Phillipps, formerly CEO and co-founder of Active Hotels. As part of the current funding round, TagMan adds to its Board of Directors: Robert Brady, founder of Brady plc, a software solutions business and a Cambridge Angel, and John Yeomans, director of First Capital and both a Cambridge Angel and London Business School E100 member.