Mobile video advertising startup Transpera has raised $2 million in funding according to an SEC filing. The company most recently raised $8.25 million in 2008, which was accompanied by an undisclosed amount in Series A financing received in July 2007.
Transpera develops an ad platform that enables the distribution and monetization of Web videos on mobile phones. With the so-called Transpera Ad Platform (TAP), the company offers mobile video publishers and carriers a suite of promotional and distribution building tools to enhance the end user experience, and advertisers a way to market their wares by serving targeted ads in the form of interactive display banners, pre-roll videos, overlay ads, post-roll experiences and mini sites. There’s even a spin-off platform tailored specifically to the iPhone, which is steadily gaining traction as mobile web usage skyrockets.
The platform is in use by a number of established information and entertainment brands, including Associated Press, CBS News, Disney, Discovery Communications, Fox Reality Channel, and MTV Networks. Transpera also recently brought on Jason Weisberger as President and COO. Weisberger was the former COO of Federated Media.