Online classifieds service Oodle is socializing its listings with a new interface that allows users to publish listings directly to their social streams on Facebook, MySpace and Twitter. Oodle already powers the classifieds listings for Facebook and MySpace. The startup announced the new feature last year, but is rolling it out today.
Users connect to their social identities via oAuth, Facebook Connect and MySpaceID directly from Oodle, allowing you to publish a status update or send out a Tweet with a listing. And people who are looking at Oodle listings will be able to Tweet or publish the posts out from the site. Oodle will also soon enable users to connect to their accounts on LinkedIn, eBay, Trulia and Zillow.
Oodle is wise to start tapping into users’ real time social streams and sales and transactions via Oodle are sure to increase with this implementation. Buyers may be more willing to purchase an item if it is sold through a social connection. This should help the site compete with one of the leaders in the online classifieds space, Craigslist. A year ago, Oodle raised $5.6 million in funding from Greylock Partners, JAFCO Ventures and Redpoint Ventures, bringing the total amount invested in the company to $21.6 million.