TenYears: The Biggest Product Flops of the Decade

ten-yearsIt’s almost January 1st, 2010 and we’ve been mulling over our favorites of 2009 – and the previous decade. Here we present another installment of our “TenYears” list.

We already did the biggest losers in the tech industry but why not talk about the biggest product flops? Here are a few of the biggest failures of the decade, starting with one monster release from a fairly well-known company.

Winner Loser: Windows Vista

Microsoft has had a hard decade. They made billions, sure, but they haven’t led in mindshare since Windows NT. Geeks flocked to Linux in the early aughts and LAMP now rules the roost when it comes to web servers. Their mobile offerings are roundly and regularly panned and their incremental fixes to products have frustrated users.

Speaking of incremental fixes, how about Vista? When the product launched on January 30, 2007 there was quite a bit of fanfare but no substance. I still remember standing in line to hit the launch party and then listening to Angels and Airwaves play their hit that year. Then Bill said something about burning DVDs and the rest was a blank. Vista disappeared, mostly because it wasn’t “Longhorn,” the long-awaited upgrade to Windows that would add a slew of server-side features. Businesses didn’t buy it and consumers didn’t want it.

Fast forward to 2009 and Windows 7 is on everyone’s lips and Vista is just a bad, bad memory. It wasn’t a horrible OS. It was just not enough to be worth users’ time.

Runners Up


The One Laptop Per Child project was supposed to change the world. By sending cheap technology into developing nations, you would offer kids a ticket out of ignorance and poverty. Sadly, however, corporate infighting and the glare of reality made the sub-$100 laptop idea a failure.

Will we ever see something like the OLPC project come to fruition? Sure, but manufacturers will have to stop with the posturing and pony up some cash for the future.


Poor Toshiba. They were so excited about HD DVD a few years ago but then one day – one CES, actually – the entire product just went up in a puff of smoke. Competing high definition DVD standards were were silly and Sony’s deep pockets and connections won the day. But don’t count your laurels too soon, Sony: streaming and downloads will eat your Blu-Ray lunch with a quickness.


Admit it: when you first heard of N-Gage you wanted it to work. You wanted engrossing, good games on your cellphone. You wanted to go into a store and buy games like you’d buy Nintendo cartridges. You wanted EA et al. to amaze you.

Sadly, Nokia messed things up with garbage hardware then even more garbage service offerings. In the end, the side-talking N-Gage was a joke when it launched in 2003 and then the iPhone took over mobile gaming. End of N-Gage.

Our take

Devin: How about the AppleTV? It was in a position to really take on other set-top boxes, but Apple just blew it. Not really on the scale of these other flops, but worth mentioning. And although it pains me to say it, the Zune to some extent was a major flop. I love the Zune HD, but the original was poorly marketed… and brown.

Greg: The Cybiko. That thing was supposed to be awesome. I’d be able to talk to chat with all of my friends during class, and my teachers would be none the wiser. We’d crack jokes! We’d play games! It would be a little electronic party, each and every day. And then no one bought it, and I was the weird kid that had a calculator with an antenna on it.

Matt: Let me set the scene: A company previously unknown at the beginning of the decade quietly releases a hit cell phone after a hit cell phone. This company can seemingly do no wrong and constantly reinvents itself to stay one beat ahead of the trend. Then RIM launches the BlackBerry Storm, which will go down in history second only to the N-Gage as the worst cell phone in history.

Nicholas: HD DVD only “flopped” after Warner decided to back Blu-ray. Prior to that it was doing just as well as Blu-ray, which is to say not well at all. Maybe the Dreamcast?

Doug: This is a tough one since there are always plenty of flops compared to good products. I guess the product with the biggest crash and burn factor in my mind would be the Gizmondo portable gaming system. So much hype, so many promises broken. The amazing part was that it actually launched. But it was overpriced, there were no games, and everyone and their mother involved in the project went bankrupt. Even more amazing is that there was supposed to be a Gizmondo 2 launched in 2008. Why launch a successor to a failed product? No matter, as a series of delays, arrests, and a high-profile car crash had doomed the project from the start.