LG is trying to get kids to think before they text. Instead of featuring a cartoon frog and his skateboarding friends, they’ve hired James Lipton and his beard to encourage kids to Give It A Ponder before they text. Well played, LG. Well played.
The spots feature just about everything you could want in quirky advertising – a serious figure, a ridiculous scenario, an afterschool special message. The result? A fairly funny confluence of marketing that makes a sad old man like me think twice before spreading rumors about Matt.