Last week we reported on Shakira’s decision to use Ustream and Facebook to live stream the debut of her latest music video, Give It Up To Me — a move that’s a fairly huge departure from the standard MTV route we probably would have seen a few years ago. Ustream has just given us the stats of yesterday’s launch, and it’s clear that it drew quite a crowd: over the course of the ten minute live stream, Shakira’s video had 95,000 unique viewers during the initial broadcast. And over the course of the last 24 hours, the video has seen a total of over 500,000 views.
Ustream says that Shakira video wasn’t its most popular of all time — the streams for Michael Jackson’s memorial service and President Obama’s Inauguration saw much more traffic, with 4.6MM and 3.8MM total streams respectivly. But those streams were both hours long, while Shakira’s stream lasted a mere ten minutes. It’s also important to note that these viewers were likely more engaged than they would be if they were just staring at the tube. By integrating Ustream into Facebook, Shakira was likely able to gain quite a few new Fans on her Facebook account, which means she’s established a long term way to reach out to them.
It’s worth pointing out that Shakira was’t the first artist to stream her video — that title appears to be held by Chamillionaire who debuted his video for Good Morning a few days prior. Given Shakira’s success don’t be surprised if more artists start following suit.