A real-time trend-tracking platform that trawls the web using semantic analysis to make sure that all hits for a band’s name are contextually correct. That’s the pitch of MusicMetric, which has today launched the beta release of its music industry trend-analysis, targeted at bands, promoters, record labels and agencies.
The idea is that you can greatly reduce the number of false positives which you’d be likely to get if you just typed the band’s name into Google Trends, for example. Potential competitors would be Big Champagne or Next Big Sound though MusicMetric hope to differentiate themselves by using text-derived data to measure the public opinion of a band rather than relying on counting plays and hits alone.
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