Social Mobile Games Are Hot. $3 Million Hot

Seattle-based Z2Live, a new mobile social gaming platform, is announcing a second round of financing tomorrow – $3 million from Madrona Venture Group (also Seattle based), topping off the $1 million they raised from Madrona last year. Paul Goodrich from Madrona is on the company’s board of directors.

The company describes itself as “the first mobile multiplayer game platform,” and has created a multiplayer platform for the iPhone/iPod Touch products. They also offer a set of services to implement subscriptions. The platform, they say, supports a wide variety of social games, including: turn-based casual games, racing games, role-playing games, and eventually the most sophisticated first-person shooters. The platform is free, Z2Live takes a cut of revenues from the games.

The company has a complicated corporate structure. Z2Live is a division of Zero260, which launched another product this year called PhotoFeedd. The companies were founded by David Bluhm and Damon Danieli.

A YouTube video shows a sample game called Showdown: