The Laptop Company, operator of a web-based shopping platform through its BongoBing website, has filed a request for an extension of time to oppose Microsoft in its efforts to register a trademark for the name “Bing” with the USPTO. Furthermore, The Trademark Trial and Appeal Board has effectively granted the extension request until October 28, 2009.
Here’s what BongoBing CEO and co-founder Raul Pellerano had to say about it:
“We have worked hard and invested significant resources in building our BongoBingTM brand and identity, our website and services, and our corporate identity. We believe it is important for a small company like The Laptop Company to continue to use its trademarks and conduct business without confusion in the marketplace.”
I have a sneaking suspicion that The Laptop Company is doing this because of the almost guaranteed press attention this will be getting, in which case its strategy has already paid off.
Hands up if you think they actually have a case.
(Hat tip to Dave Barner)