Microsoft bows to Apple's pressure, changes Laptop Hunter ad


“As usual, the truth lies somewhere in between. But a little whining from Apple isn’t going to stop Microsoft from running the ads.” Looks like Devin was right, as he often is. Microsoft has updated the “Laptop Hunter” ad that had annoyed Apple, and now it’s much more benign.

This is the ad as it appears now:


(The original version isn’t available anymore.)

You’ll notice that the lines have changed somewhat. In the original version, the lines were, “This Mac is $2,000, and that’s before adding anything… Why would you pay twice the price?”

Now the line is, “”It seems like you’re paying a lot more for the brand.”

The brand isn’t mentioned by name, of course.

Microsoft had this to say, as to why it edited the commercial:

We slightly adjusted the ads to reflect the updated pricing of the Mac laptop shown in the TV advertisement. This does not change the focus of the campaign, which is to showcase the value and choice of the PC.

Our long national nightmare is over.

via AdAge