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Spotify strikes deal with IODA, adds 2 million more tracks

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Apple sold 5.2 million iPhones last quarter

Ooh, Spotify, you get more handsome every time we see you. It wasn’t enough to announce plans to launch in the US, or the upcoming Android and iPhone apps, was it? Now you’ve gone and filled in a ton of gaps in your catalogue with a brand-new distribution deal.

The Stockholm-based music streaming service just announced a deal with IODA, the Independent Online Distribution Alliance. IODA brokers agreements for independent labels and artists and helps them out with marketing and distribution. The Spotify/IODA deal brings 2 million new indie tracks – meaning you’ll now be able to stream The Prodigy, Bob Marley, Bashy and Stephen Fry. IODA’s international partners, including Bonnier Amigo Music Group, are on board too.

Spotify CEO Daniel Ek explains the motivation behind the new agreement: “One of the challenges all music services face is providing a wide range of music for users of all conceivable tastes. We’ve worked hard to add classical, punk and indie content from different sources and this deal with IODA is another leap forward in our mission to provide users with the biggest, most diverse musical catalogue on the planet.”

“Spotify has created a compelling product that redefines the notion of user-friendly and clearly speaks to the desires of the music fan,” said IODA’s CEO, Kevin Arnold.

This is great news for indie music lovers, and – at least on the face of it – yet another threat to iTunes although it’s common knowledge that Apple doesn’t make a great deal out of music so much as it does selling the hardware in the first place. It’ll be interesting to see how all this plays out: although Spotify plans to launch in the US before the end of the year, there’s the small matter of Microsoft’s upcoming music streaming service to factor in…

  • http://www.thestartup.eu Stefano Bernardi

    They well deserved every award they got. Awesome company.

  • foo

    When are they going to launch in the US… “Before the end of the year” is vague. It was a wonderful service until they blocked it from here… Hurry up spotify!

  • http://www.ojointernet.com/noticias/spotify-firma-un-acuerdo-con-ioda/ Spotify firma un acuerdo con IODA

    […] servicio de streaming de música Spotify ha anunciado un acuerdo con IODA, siglas en inglés de la Alianza de Distribución Online […]

  • Niklas

    I read somewhere that it could be as soons as the beginning of Q4.

  • http://www.webjam.com/sam Sam

    I’ll join spotify when the beatles join spotify.

  • NMN

    Looks like Apple has a worthy opponent. Though I do agree that it hasn’t been making any waves lately. Looking forward to spotify.

    http://AppUseful.com

  • Alfonso Fiore
  • Jules Morgan

    So in other words, it’s a threat to Apple, not to iTunes. Will be very interested to see how they handle the iPhone app submission.

    In theory, if hardware is the main focus for Apple it should pass through no problem. Allowing Android to have a competitive advantage like that would be foolish.

    But the problem is that the whole market penetration of the iPod, and halo effect Apple received as a result, was built around the closed system that iTunes helped provide. Opening up their system to Spotify reduces them, in part, to a device manufacturer.

    That said, closed systems like that blow, so I couldn’t care less what they do. I’m just glad there’s finally something out there which challenges it as an option.

  • http://www.gorankem.com Adam Wexler

    “small matter” about microsoft’s recent announcement is prob dead-on. those guys haven’t exactly had the best track record when it comes to the music space.

    microsoft sees the music streaming space as attractive, but why would they want to compete with all the momentum spotify currently has?

    Can’t wait til it hits the US!

  • http://www.gorankem.com Adam Wexler

    also, very interested to see US reception. despite CBS acquisition in may ’07, last.fm has yet to really catch on in the states.

    i feel spotify would need to replace youtube as the default music streaming resource. any opinions?

    • SJ

      So have spotify figured out the whole revenue>cost conundrum that seems hard in the the social network space but even harder in the online music streaming area because from what ive read uptake on the subscription side has not been as hot as planned for spotify. I think a 360 approach from a business model view is where spotify need to go to pay those penny stream rates!

      • http://www.gorankem.com Adam Wexler

        i’d love to see these articles you’ve come across about user conversion to spotify subscription. i wouldn’t doubt it one bit, but it’d be interesting to see those numbers.

  • http://www.thedigitalmemo.net/?p=393 thedigitalmemo.net » Blog Archive » Spotify – The Hottest Start-up in Europe

    […] 21 July 2008: Spotify strikes deal with IODA, adds 2 million more tracks (TechCrunch) (No Ratings Yet)  Loading […]

  • http://www.facebook.com/people/J_Stdy_Rockn/1817180581 J Stdy Rockn

    Wow, gives indie artists a huge tool to market. Definitely waiting to download the Iphone app.

  • http://www.facebook.com/people/Lemon_Obrien/504290898 Lemon Obrien

    all the comments are “pro” spotify, when Pandora just kicks ass; and i’m a real artist, real independent; i will not be on spot-fck.

    Independent artist like me, are making our own distribution system; umakeitcool.com

    all u tech fck want is free, and want to use us, screw u.

    oh yeah, european and indians suck at making any service; look at their history in software.

    USA bitches.

    • Bram

      LOL, seems that even the independent 24/7 blowing hippies with a guitar and a dog have found TechCrunch.

      Welcome bro!

    • alex

      “oh yeah, european and indians suck at making any service; look at their history in software.”

      We made the www, it really sucks doesnt it. Go back to using BBS or Gopher!

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    […] one of TechCrunch’s recent posts I noticed an interesting image of a record collection obviously painstakingly arranged. Knowing […]

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    […] Spotify strikes deal with IODA, adds 2 million more tracks. Preps for a US launch before the end of … — 2:41pm via […]

  • http://www.orrom.com/3263/spotify-adds-2-million-tracks-to-the-back-catalogue/ Spotify adds 2 million tracks to the back catalogue | Orrom Informatique - Cahors

    […] Spotify (Via Tech Crunch […]

  • Fritz

    Pandora really sucks in comparison with Spotify!

  • sparksinner

    Spotify has been like crack for me. I like Pandora, Last.fm and Lala.com but Spotify is really blowing me away. I can’t stop searching for all the stuff I’ve been wanting to audition. I have probably a week’s worth of listening stored up.

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  • http://me2day.net/sumanpark/2009/07/22#12:19:41 sumanpark's me2DAY

    만박의 생각…

    IODA와 라이센스를 맺고 200만곡 카탈로그에 추가하게 된 스팟티파이(Spotify)….

  • http://netzwertig.com/2009/07/22/linkwertig-yahoo-google-wave-spotify-adobe/ Linkwertig: Yahoo, Google Wave, Spotify, Adobe » netzwertig.com

    […] » Spotify strikes deal with IODA, adds 2 million more tracks […]

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    […] Spotify strikes deal with IODA, adds 2 million more tracksJuly 21, 2009 […]

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  • http://digitalpulsepodcast.com/?p=165 digital pulse » Blog Archive » Wednesday 22nd July 2009

    […] bring new SSD’s to market Source: Engadget.com Spotify adds 2,000,000 tracks Source: TechCrunch.com Youtube’s Loss Source: TheRegister.co.uk Firefox 3.7 design Source: Mashable.com British […]

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