VisualDNA beta: Personalised ecommerce and analytics like you've never seen before

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UK startup Imagini has launched the private beta version of its VisualDNA Shops widget to help monetise blogs and websites through a unique take on affiliate sales. The widget adds personalised product recommendations to any site, and immediately starts generating detailed demographic, psychographic and behavioural analytics of its visitors.

It does this using the company’s VisualDNA concept; working out people’s personality types based on the pictures they choose. Imagini draws the data from its consumer facing personality test site, Youniverse, which has profiled more than 15 million people since 2006.

VisualDNA Shop presents visitors with a few visual questions, and delivers real-time product recommendations from based on their responses. At the moment this means visitors can choose from mobile phones, digital cameras and gadgets. The company plans to include a broader range of products from sites like eBay and in the near future.

Imagini secured $13.5m in funding in February this year, a chunk of which no doubt went to getting Stephen Fry to explain the VisualDNA concept (doing a rather succinct job, too):

Anyone can try the concept with a free, limited VisualDNA Shop. There’s a Pro version for $2.99 a month which comes with  advanced analytics that tell site owners what their audience is like — coining titles like ‘funster’, ‘gamer’ and ‘active adventurer’ — and what appeals to them.

With the Pro version, site owners can make their own suggestions for new products to be advertised to different types of shopper, and show visitors other sites visited by people with similar preferences.

If you want to try it out, TechCrunch Europe has 50 access codes to give away using the invitation code ‘techcruncheuropevisualdnashop’.

  • Jack

    Great looking product.

  • James

    Great stuff. They have some hot IT people on board following that funding and it looks like they are working their magic.

    • Kelvin Jones

      Really, I thought it was just Dave.

  • FuglyRides

    Indian Britt. All the Z’s are s’s and all or’s are our’s. Geez. I don’t even know what the article was about with all those distraction. Haha.

  • anon

    Very happy to see this. There is a lot of merit to what they do (based on specific types of marketing research). I wish them the very best, and will continue to work on a similar concept that promises more detailed and accurate clustering of consumers (patent pending).

  • jok

    sweet, looking forward to see this

    warning label fail

  • Robert N

    Sorry if I am barging in, but this needs attention:
    Copy of mail to TC:

    Dear Mike and the rest of the Crunch boys

    A whole lot of people here in India rely on openDNS as the default ISP dns resolution is flaky…
    It happens that openDNS is blocking for the past half an hour or so and the
    problem is not yet solved.

    It is not possible to visit with opera and firefox.
    The message says:
    Site blocked. is not allowed on this network.

    This site was categorized as:

    Blogs, News/Media, Software/Technology

    Questions? Not properly categorized?

    Since I am using a BSNL WLL wireless internet home connection and not a corporate connection, I am pretty much pissed.

    I don’t live in china either. Switching back to BSNL dns is even worse as they are hardly usable.

    However, it is possible to visit TC in Opera Mini and Opera Desktop Browser Turbo Mode as they use proxies…

    I have attached screenshots illustrating the problem.

    Please check with your sources and if possible send a big fuck you to openDNS for censoring my favorite harmless sites like this…

    Thank you!

    Robert N






    • Hero

      Dude, BSNL DNS works flawlessly. Your PC is having problem. Check if you have one of those Zlob DNS hijacker spyware in your PC. lol..

      • Robert N

        No virus(ubuntu), its a opendns hijack problem i guess… BSNL dns is slow but works…

        TC still blocked on opendns!

        Guess its time to contact BSNL and opendns about it…

  • Adam

    I’ll signup for anything, as long as Stephen Fry does the voice over.

  • Dinesh Verma

    nice, looking for it.
    Please visit my blog.
    i have started my own blog recently.
    Please comment

    • Hero

      haha.. this is what I call bravespam.. in newspeak…

  • Stanford Digital Media Entrepreneurship Lab » Blog Archive » A way for blogs to monetize?

    […] just came across this article introducing a UK startup called Imagini The company’s product VisualDNA Shops is a widget […]

  • Dean Higginbotham

    Looks really cool! Product recommendations is a tough nut to crack and I wish them nothing but the best. I’ve been there/done that, and know it’s challenging — but, of course, ours is the best on the net…nah, I’m not biased ;)

  • Region 1 Visual Journal(ism) » Fotomoto. Sell photos on your website.

    […] wide and interesting all at the same time. For example: Have you heard of UK start-up Imagini? TC article says: “The company’s VisualDNA concept – working out people’s personality types based on […]

  • Joe Buhler

    This is an interesting concept with a lot of potential as the user experience is superior to clicking on boxes answering questions to determine your preferences.

    They have a travel application used on the UK site allowing users to choose the type of destination and accommodation on their visualDNA. Like this a lot.

  • PayVision

    Nice product and has a lot of potential future power. Useful web designers and ecommerce payment providers for building logical and secure Ecommerce Structure.

  • ecommerce

    This is a new concept in global business world and makes the best use of technologies like electronic data interchange to transfer information or documents electronically. Electronic transactions engage the transfer of ownership or rights to use a good or service.

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