The constant hunt for valuable Google AdWords keywords is akin to Search Engine Optimization – a dark magic that can become very lucrative for those that can figure out how to best their competitors. It’s also very competitive, with companies bidding on keywords as they vie to outdo their rivals. Google has policies in place to protect companies from having their trademarked names abused in ads (for example, I couldn’t create an ad for Apple that linked to TechCrunch), but it isn’t perfect. Today we’ve gotten word of an example of what can go wrong with AdWords’ filters don’t work, and a Google employee may be behind it.

Jeremy Schoemaker has built a name for himself as an online marketing guru at Shoemoney.com, where he writes on a variety of topics, mostly related to making money on the web. Outside of the marketing community he is perhaps best known for this famous photograph, in which he shows off a check displaying his monthly earnings from Google AdSense that total over $130,000.