G-Shock X Surfrider Foundation watch coming this summer


This year marks the 25th Anniversary of the Surfrider Foundation and to celebrate they’ve teamed up with Casio for a limited edition G-Shock that’s dropping this summer. The G5500SRF-1 aka X Surfrider Foundation collaboration watch looks like the standard G-Shock model, but it’s a Tough Solar variant with the Surfrider logo in the background. Look for it in July with a #130 price tag. A portion of the proceeds goes towards the foundation to help them protect our oceans and coastlines.

The Surfrider Foundation is a non-profit grassroots organization dedicated to the protection and enjoyment of our world’s oceans, waves and beaches. Originally founded in 1984 by a handful of surfers in Malibu, California, the Surfrider Foundation has expanded globally over the past 25 years to over 50,000 members and 90 grassroots chapters. With several hundred coastal victories under its belt, the Surfrider Foundation has become the world’s leading non-governmental organization dedicated to the protection of our planet’s coastlines.