Even white label social networks like Kickapps realize there is no use competing with the viral social networking power of Facebook and MySpace. Instead, Kickapps now wants to ride on their coattails to engage clients in using their platform as a social network. Kickapps, a white label social networking startup, will now support Facebook Connect and OpenID on KickApps-powered websites.
Clients will have the option to activate the OpenID and 3rd party registrations from their desktop console and then integrate their log-ins and profiles from social networks including Facebook and MySpace. Kickapps will automatically import data from from a client’s Facebook or MySpace profile for free. With Facebook Connect, a client can let members post a note on their Facebook news feed about what they are doing on a KickApps powered site with a link back to the site.
The KickApps platform allows web publishers and marketers to create sites filled with social media applications to better engage audiences through social networking, user-generated content, and widgets. Kickapps’ has shown some success in creating branded social networks, but leveraging the power of the much more popular major social networks is a smart move because it will lower the barriers to joining a Kickapps-powered site.