The new camera bags from M-ROCK might actually rock

M-ROCK is updating its camera bag lineup with pro level bags and a Batman Utility Belt-like modular system.

The Adventure lineup seems like your standard pro level equipment bags. According to the press release, they are sturdy, while still being ergonomic, and feature a rolling carryon size bag dubbed the Great Smoky Mountain ($180) that can hold two DSLRs along with all of the necessary accouterments. The Arches Sling Bag ($130) can either be rocked as a backpack or sling bag and can hold a DSLR and a few extra lens. The Yellowstone camera bag ($55) is the little brother in the lineup and can only hold a DSLR with up to a 4.5-inch long lens attached but can be used in conjunction with M-ROCK’s new modular system.

Need a pouch to hold your long telephoto lens? Bring it along. How about one for a flash? That works too. Basically, the whole modular system house each accessory separately and then if you need it, they all hook together in what must be a Batman utility belt fashion. Could be handy.


Attention to Details and Customer Feedback Result in a New Generation

of Protective Gear for All Imaging and Recording Devices

Las Vegas, NV. – March 2, 2009 – PMA Booth # R223 – M-ROCK, a leading manufacturer of high quality camera bags, backpacks and travel cases for professional photographers and enthusiasts, announced today it is introducing a new line of fully-featured rugged camera bags designed specifically for outdoor/adventure photographers and travel enthusiasts who need functional cases. Appropriately named, M-ROCK’s new Adventure series bags offer the perfect balance between style, convenience, color, and protection and provide photographers with the perfect solution for transporting camera and video gear no matter where their personal or professional adventures may take them.

M-ROCK’s new Adventure series bags offer a variety of solutions for even the most discerning photographer including laptop compatible backpacks and gadget bags with detachable roller trolleys; sling bags-turn-backpacks, several DSLR Gadget and top load holster bags; point-and-shoot digital camera bags; and attachable lens pouches for additional carrying capacity. In addition, every bag in the Adventure line is constructed with water resistant materials and includes a weather jacket and water resistant zippers to further protect contents from moisture, dust and dirt. M-ROCK camera bags are constructed with dense closed cell foam and plastic paneling for extra shock absorption and soft non abrasive internal lining to prevent scratches when carried or stored.

The Great Smoky Mountain is a roller bag that keeps camera gear – and up to a 15.4-inch laptop – safely protected in a compact design; Arches combines the benefits of a Sling bag and backpack; and Yellowstone, a sturdy top load holster bag.

Collectively, the entire line of M-ROCK bags offer a wide range of sizes, shapes and colors with each providing a unique and custom solution for photographers based on the amount of gear they plan to carry.

“The new Adventure series was created for all photographer at any level who need a user-friendly way of transporting and protecting their camera gear without getting in their way or slowing them down” said Michael Rockwell, president and founder of M-ROCK. “Adventure was thoughtfully designed based on our 14 years of experience and suggestions presented to us by our customers. As with every product we produce, our goal is to provide photographers with a safe, functional, and convenient way to carry their cameras, lenses, and accessories.”

Great Smoky Mountain #663

Ideal for photographers who find themselves racing through airports, the Great Smoky Mountain (GSM) roller bag offers sufficient room to transport and protect a variety of camera system configurations, along with a 15.4-inch laptop computer. The GSM is constructed with dense closed cell foam and plastic panels for added protection against sudden impacts. The GSM fits in most airline overhead bins with or without the easily removable handle and wheels attached. The GSM can safely store and protect two professional-series DSLR cameras with up to 9-inch lenses attached (with or without lens hoods), two flash units, several accessories, batteries and memory cards. The inner design of the bag can be reconfigured to suit your specific equipment needs.

Additional features of the bag include an ergonomic shoulder strap for comfortable transport over rough terrain that will not permit use of the trolley; weather jacket and lens changing bag to protect the lens and camera sensors from dust and moisture; a built-in lens cloth and snap hook to safely attach keys; and numerous internal sleeves to store additional memory cards, batteries, computer cables, and cell phone.

The top cover of the bag opens away from the photographer when carried on a shoulder to provide open access to equipment and maintaining center-weighted balance to prevent the bag from tipping. As with all M-ROCK camera bags, the GSM is modular in design which allows photographers to attach up to four lens pouches to the exterior of the bag for expanded storage.

The Great Smoky Mountain (#663) roller bag (trolley included) will be available at retail outlets nationwide in early summer with a suggested list price of $180.00.

Arches Sling Bag (#676)

M-ROCK’s new Arches sling bag-turn-backpack offers extreme flexibility with three separate access points to camera gear and includes two padded shoulder straps that can be adjusted to carry as a sling bag, backpack or messenger bag. Arches also includes multiple dividers that can be configured for either horizontal or vertical loads.

The interior divider separating the lower camera compartment from the top accessory compartment can be removed to provide room for longer lenses. The Arches is designed to store a professional-series dSLR camera with up to a six inch lens attached with room for an additional four (4) six-inch lenses with the horizontal load, or reconfigured to hold a DSLR body with an eight inch lens attached in a vertical load with room for additional lenses and accessories. Arches includes a weather jacket and lens changing bag, lens cloth, snap hook for keys, bungee straps for stuffing a light jacket below the bag, wire port for the headphone wires of a MP3 player and many additional storage pockets and sleeves.

The Arches (#676) sling bag back pack will be available at retail outlets nationwide in early summer with a suggested list price of $130.00.

Yellowstone (#652)

M-ROCK has completely redesigned its popular Yellowstone camera bag which now offers an additional inch of vertical storage space to comfortably house a dSLR camera with an attached 4-1/5-inch lens and includes two bridge rests to support the weight of the camera body.

The Yellowstone is constructed using a non-abrasive, scratch-resistant interior with dense closed cell foam and plastic panels to offer exceptional protection of its contents without adding bulk or weight to its overall design. It also includes two padded, dual adjustable shoulder straps and can be carried as a messenger bag, shoulder bag, backpack or waist pouch. The bag’s top cover opens away from the body to provide unobstructed access to its contents while keeping the bag level to prevent cameras and lenses from falling out of the bag. The front pocket includes a snap hook for safe storage, and quick retrieval of keys; multiple sleeve pockets, and a built-in lens changing bag. Rubber bungee cables on the exterior of the bag allow safe and secure storage of a light jacket, umbrella, or small tripod.

Yellowstone’s carrying capacity can be increased by attaching any of M-Rock’s five modular bags to either side of the Yellowstone. The modular system is extremely secure and its modular belt can be used to convert Yellowstone into a comfortable fanny pack.

M-Rock’s Yellowstone modular camera bag will be available at retail outlets nationwide in late spring and have a suggested list price of $55.00.



Modular Bags Offer Storage Options for a Variety of Imaging Gear

Including Lenses, Cameras, Camcorders and other Consumer Electronics

Las Vegas, NV. – March 2, 2009 – M-ROCK, a leading manufacturer of high quality camera bags, backpacks and travel cases for professional photographers and enthusiasts, and the original designer of the first camera bag modular system, is offering a line of modular camera bags designed to carry cameras, camcorders, lenses, and other consumer electronics independently or be securely attached to any of M-ROCK’s dSLR bags and backpacks to increase equipment capacity for events that may require additional lenses or photo accessories such as sporting events, extended travel, or outdoor adventures.

Consisting of five bags and a support belt of varying sizes and shapes, M-ROCK’s modular bags give users the freedom and flexibility to create a modular system that is specific to their shooting style and allow them to travel lighter and more compact when full-featured dSLR camera systems are not needed. Each bag in the modular system is equipped with its own shoulder strap, exterior and interior storage pockets, lens cloth and weather jacket to protect gear against rain, dust and dirt. In addition, a sixth modular bag in the line includes a water bottle and offers an optional Modular waist-belt which attaches securely behind M-ROCK’s line of dSLR bags and backpacks for additional support and comfort.

“M-ROCK’s modular bag system is ideal for professional photographers who want to quickly and cost-effectively increase the capacity of their larger equipment bags but also offers consumers with entry-level dSLR cameras a great solution for protecting and transporting smaller systems,” says Michael Rockwell, President and Founder of

M-ROCK. “Professionals and enthusiasts are looking for ways to easily customize a transport system that will provide sufficient equipment storage without excessive weight or bulk. M-ROCK’s modular bag system is designed to do exactly that.”

About M-ROCK

Established in 1995, M-ROCK offers a complete line of protective camera bags, backpacks, roller bags, camera pouches and accessories for photo enthusiasts and professional photographers. Its goal since its inception has been to produce the highest quality products at affordable prices that would protect and easily transport all your cameras, lenses, camcorders, and accessories. Special attention to detail and customer needs has made M-Rock one of the most respective brands of protective camera bags and cases in the industry.