If you were to ask “over 200 social media leaders” which social media site they would pay for if they had to, as Abrams Research recently did, Facebook would come out on top, with 32.2 percent saying they would pay for it. (Yeah, right). LinkedIn was second, Twitter was third, and MySpace and Digg tied for last place (with only 1.5 percent of respondents saying they’d pay for those services).
But if you ask, which one would they recommend for businesses to pay for (if they had to), Twitter beats Facebook by more than two to one (39.6 percent vs. 15.3 percent). LinkedIn again comes in second. Why did Twitter come out on top. It is seen as an efficient way for companies to get their marketing messages out there. One typical response:
It’s the quickest way I’ve seen to spread information virally to a wide scope of people attached in a lot of random ways.
The survey was taken at Social Media Week 2009 and included “founders, bloggers, journalists, entrepreneurs and members of the Twitterati.” Basically it is the opinion of the insular social media elite. So what they say may just be wishful thinking, but the results are good fodder for discussion nonetheless.
Abrams also asked which social media service is most likely to die first. ImInLikeWithYou is given the worst odds of survival, followed by Bebo, and FriendFeed. Below are the questions and the results. Pipe in with your own answers in comments.
1. Which social media service would you be most likely to pay for?
2. What social media service would you advise a business pay for?
3. Which social media service will be the first to die?
4. Which corporation has done the best job of using social media? (Respondents were asked to choose
one; these were the most popular choices, ranked accordingly)
1. Zappos (online shopping site)
2. Obama (campaign and presidency)
4. Comcast (“Comcast Cares”)
7. Burger King
9. New York Times