YouTube took a step towards monetization by allowing partners to charge users for downloads. In this “test” initiative, selected YouTube partners can offer their video downloads for free or for a fee (determined by the partner) paid through Google Checkout. Most videos in the test are currently charging about $1 each. The partner can also decide how the downloadable video will be licensed to the user – whether it will be restricted to a private non-commercial use video, or whether it can be used under Creative Commons.

YouTube’s university partners, which include Stanford, Duke and UC Berkeley, are also testing free downloads of lectures and events. And a small group of YouTube partners (YouTube mentioned partners khanacademy, householdhacker and pogobat in their blog post) are using the test offer as a revenue generation and distribution tool. This initiative would also allow users to access videos offline.