Is Branded Content Really That Big? t5m Thinks So

When Hollywood actor Ashton Kutcher launched his Blahgirls project at Techcrunch 50 this year, one of the first things investor Ron Conway said on the judging panel was that the idea would tap into the emerging billion dollar market for branded content. Media plays like Blahgirls aren’t normally so well received in the tech community, but now UK startup t5m has today re-launched in order to tap into the same market. But it will do so by setting up a global network of bureaus to produce and syndicating short-form interactive 3-5 minute HD video, built around brands and distributed via its own custom-built video player; and a version of WordPress built with developer Automattic. An example is the interview with actress Kate Bosworth, after the jump.