Burger King launched a new brand of perfume today called Flame by BK. “The Whopper sandwich is America’s favorite burger. Flame by BK captures the essence of that love and gives it to you. Behold the scent of seduction, with a hint of flame-broiled meat.”
My guess is that the controversial advertising agency Crispin Porter + Bogusky is behind the new perfume, which apparently is actually for sale for $3.99 (but sold out). I’ve emailed Crispin Porter for a comment.
The firm is famous for creating the Subservient Chicken for Burger King. But they were also behind the ridiculous Microsoft advertisements featuring Jerry Seinfeld and some exceptionally bad Ask.com commercials.