Move over LG Prada and Co., there’s a new outrageously priced (mobile) sheriff in town – the (previously mentioned) Motorola AURA. For just shy of $two grand (unlocked), Motorola’s high-society handset can be yours, complete with its very own 62 Carat Sapphire Crystal Lens.
But wait, there’s plenty more where that came from. With stainless steel housing, the world’s first 16 million color, circular display, and over 700 other individual components, the quad-band GSM 4.97 oz. AURA is not messing around.
If that’s not quite enough to garner your attention, maybe Motorola’s own marketing jabber will:
AURA™ by Motorola is a timeless, classically designed device that delivers a sensory experience that is second-to-none for those with refined taste. Combining an exquisite interface with superb craftsmanship inspired by high-end watches, AURA breaks convention and re-establishes artistry in the design and manufacturing of mobile devices. From the moment an AURA owner picks up his or her device they embark on a journey of discovery.
One could argue that releasing the company’s most expensive mobile phone to date during a worldwide economic downturn is just plain silly, but then again, anyone looking to buy a $2,000 handset probably isn’t terribly concerned one way or another. And really, can you even put a price tag on “The Return of Artistry”?
According to the official Motorola store site, AURA’s key features include:
- World’s first circular display on a mobile phone, 16 million color
- Chemically-etched textures and patterns
- Three tungsten carbon carbide coated main gears
- The main bearing is Swiss-made
- Protective PVD coating and mirror polish finish, same as used on luxury watches
- 130 precision ball bearings
- CrystalTalk™ technology
- Made from over 700 individual components
- Assisted-opening blade mechanism
- Stainless steel housing
- Scratch-resistant, 62-carat, Grade 1 sapphire crystal lens
- 300 ppi resolution display
- Stereo Bluetooth® technology
You too can “experience AURA” by heading over to the official product site.