Apple retail stores will now price match any item that can be found more cheaply somewhere else. So, if Amazon is selling, say, the iPod touch for $100, you can walk into your nearest Apple store, printout in hand, and get the same price then and there.
This price matching only applies to authorized sellers of Apple products—the guy on the corner of the street selling MacBooks for $200 a pop doesn’t count.
via MacBlogz